When it comes to being credited for one's work, there's crucial historical context to consider, said Jackson. But for every Harmon, frustrated users are asking themselves how many Black creators are still struggling not only to get the recognition they deserve, but dealing with antagonism from those who don't understand why receiving that credit is so important in the first place. Harmon has only recently begun to receive more widespread recognition for creating one of the first TikTok dances to really take off in popularity, scoring major endorsement deals and magazine covers. "I was happy when I saw my dance all over," Harmon told the paper in 2020. In an interview with The New York Times, Harmon said that unfortunately, not being credited for a world-famous dance that she created, yet seeing it become ubiquitous, has been hard to watch. Neither Easterling or the D'Amelios were reachable for we hit the lottery □□□ ♬ original sound - Jalaiah□□□ She later made a video that weekend performing the dance with Easterling and Charli D'Amelio, who were criticized alongside the NBA for not acknowledging Harmon earlier. The dance's actual creator - Jalaiah Harmon, a Black teenager from greater Atlanta - was initially not invited until the NBA issued an invitation following pushback on social media. The choreography is set to K Camp's "Lottery," and it's one of the most well-known dances on TikTok. Easterling's TikTok videos show her performing numerous TikTok dances with NBA cheerleaders and teaching dances to NBA players - including the Renegade dance. ![]() The trio scored prime seats, sat for interviews and were even asked to dance on the court. After considerable backlash, Fallon invited the actual creators of the dances onto his show the following month, and acknowledged that they "deserve their own spotlight."īut the Fallon episode wasn't the first example, nor will it likely be the last, of Black TikTok creators being overlooked in favor of their white counterparts.ĭuring last year's NBA All-Star Weekend, the NBA invited several white TikTok creators, most notably Easterling and siblings Charli and Dixie D'Amelio. The creators of those dances were not featured for the segment, nor were they given credit, aside from the show posting their usernames in the description box of the YouTube video after the episode aired. In March, late night talk show host Jimmy Fallon invited TikTok star Addison Rae Easterling to perform a series of eight viral TikTok dances on his show, none of which she created. "We can take any historical period and look at popular culture, at any particular historical period, and see the ways in which white folks who have access to mainstream capital and mainstream media and other forms of access were drawing inspiration from the art forms and creative forms of Black folks." Dissatisfaction has been brewing for some timeīlack creators on the app have long been calling out what they say is the preferential treatment that white creators receive. "A large swath of American popular culture comes from Black culture and that is before the internet even existed," Jackson said. While Jackson's work does not focus on TikTok, much of her research centers on the intersection of race, media and activism. Jackson, an associate professor and co-director of the Media, Inequality & Change Center at the University of Pennsylvania's Annenberg School for Communication. While TikTok has only been around since 2016, it has already emerged as an example of how new forms of technology are being used as a tool for cultural appropriation, according to Sarah J. ![]() If you were to check out TikTok videos featuring Megan Thee Stallion's latest hit, "Thot S***," for example, what you'd find instead of another viral dance challenge are videos by Black creators calling out the lack of credit they receive and raising awareness of the strike. The hashtag has taken off on Twitter as well. ![]() The hashtag "BlackTikTokStrike" has been viewed more than two million times on TikTok, with users sharing videos of less inspired dances that have popped up in the absence of Black creators. Tired of not receiving credit for their creativity and original work - all while watching white influencers rewarded with millions of views performing dances they didn't create - many Black creators on TikTok joined a widespread strike last week, refusing to create any new dances until credit is given where it's due. ![]() Black creators on TikTok have joined a widespread strike over what some are criticizing as cultural appropriation on the popular video app.īlack creators on TikTok are hanging up their dancing shoes until further notice.
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